AROSITA Stick Place presents:
LOW COST FUTURE
15 – 30 Sep 2021
Profitable now at TXT.FORSALE!
Ivaylo Hristov
May-Sept, 2021
An art project for the cost of words, the context and the investments in time and resources.
LOW COST FUTURE is a personal art experiment expressed by real and virtual text forms in a public and
digital environment with almost no drawings. It is only a text consisting of harsh, polite, positive, ambiguous,
colorful or black and white words – They are expensive and cheap at one and the same time, like the dreams
are.
NOTHING REALLY HAPPENS IN VAIN!
"Future" is a very popular word. We often say that nothing in this world happens by chance. Perhaps it is
absolutely true, since the crisis made us all dwelling on the future so intensely.
IT IS THE RICH IMAGINATION THAT EVOKES AN ANXIOUSLY FUTURE.
It is true that many things that could worry us happen recently and rarely slight sparks of hope appear. It is
similar to the sky above us that is black and white with some galaxies near, but still far away.
I believe.
THE FUTURE WILL BE BRIGHT. TOO BRIGHT.*
But even so.
NOTHING YOU CAN FIND THERE BUT YOUR IMAGINATION.
We are right to look for a salvation in our imagination and memories, while otherwise we would be trapped in
nothing, looking for a great, bright, rich future.
GOLD IS ALL AROUND, BUT ALWAYS MISSING.
The term "Future" today is just a bargaining chip, it is part of the wording of almost each company, of
researchers, artists, even politicians; it circulates in almost each commercial. That is why its price steadily goes
up. Supply and demand of future – it is the same like the futures and investments in stocks with a great hope
for acquiring something better and more valuable, more secure and ensuring greater return in some future
time.
DON'T BE AFRAID TO FLY FURTHER.
Low Cost Flights – the symbol of the free and cheap traveling to wonderful destinations is strictly limited and
nothing looks like before. It is only our imagination that leads us to other universes and other forms of life –
again and again – as it used to be during thousands mini crises.
MY DESIRE TO GET AWAY ALWAYS BRINGS ME BACK.
On the Earth.
LOW COST FUTURE is the logical sequel of my recent works. It is based on one sentence from the series
LIGHTFLIGHT, 2018 - "Use the future wisely" – a hand-written text on watercolor paper, that was exhibited in
Bulgaria and the USA. The current project is focused more on the "utilization" of the available resources, to
name but a few – the time and the words.
It refers to the processes and changes that have been irreversibly set in motion and occur on the boundary
between the real-physical plane and the real-digital plane of the world thanks to the same crisis that hits us
from time to time.
The project does not try to find any connections between past and future events, nor any historical or futuristic
parallels, a hitchhiker's walks theories [Hitchhiker's Guide to the Galaxy, Douglas Adams] or stories for ideal
life.
LOW COST FUTURE poses the question about the price we are willing to pay (and that we already pay) for
the bright "future" ahead.
It is a personal observation in the art field, an attempt to draw closer together the author-wording-creation-
environment-public-action-investment-capital and to recur the cycle by adding a new piece of art created by
utilization of the acquired capital.
No external or state financing was used for the implementation of this project, neither such was requested.
The project represents a personal activity specifically referring to our life during the last two years. In this sense
it embodies the idea for increasing our freedom, direct contact, overcoming limits, need of equal access to the
public, the market, opportunities, resources and information, openness and publicity.
THE SAME MANNER YOU ACT HERE, YOU WILL ACT THERE.
The way the artists create their works of art matters, as well as the fact that they first invest in their own works.
The art has a very interesting dual life – it is free and sometimes independent, but it can also become a good
financial instrument for investing into future.
In LOW COST FUTURE the works exist in two places simultaneously – on the street, Stick Place in front of
Arosita Gallery in the physical environment and digitally – on the specifically created website TXT.FORSALE.
It is very similar to our common situation – nor it is exactly real, neither exactly virtual, which is probably the
beauty of this time. And material things are only temporary, as it is in life. That is why the words on the site will
continue their existence, even supplemented and changing.
For starters, the texts in both open spaces are almost equal. They fade in and out one after another at regular
intervals and the time of their existence in the real and virtual environment differs. They seem interrelated, but
are actually focused on different details, opposite meanings, times and insights.
Being formatted in a different way and with a different reading direction, the word formations on vinyl are made
entirely in black print and vertically directed while those in the online environment are horizontal, colorful and
dynamic.
If you could presume that the LIGHTFLIGHT is a project continuing in the time (since 2018) for a flying self-
portrait and its leitmotif is our presence at millions kilometers far away from the Earth, which is a theoretical
possibility referring to the technologies and quantum physics, than the present project focuses on activities
more familiar to us – mostly things happening nowadays.
It is obvious that we feel desperate need of being together, but isn't it at the cost of many other important
things?
FUTURE, FUTURE, FUTURE.
Where is this better place? Here or somewhere else? Is it on Earth or in outer space? For whom?
An artist is allowed to color a spacecraft but how many seats for artists are inside the spacecraft?
LOW COST FUTURE is an art experiment for the "future coin" in the open spaces and realities in which we live
and it offers various possible choices for the future – by type, size, color and shape, static, dynamic, more
expensive or cheaper, light or dark, for single or multiple users.
More at TXT.FORSALE >
It is highly possible to download it for personal use, but if you decide to turn it into an investment in digital
currency, you can easily find some selected samples in the Open Sea.
It is probably just one of the possible ways for financing a work of art.
THE EXCESS CANNOT FILL THE GAPS.
There is not a thing as a perfect world, but we can create one in the way we like it.
txt.forsale
ivaylohristov.art
"Nothing really happens in vain." - text on drawing, an emotional self-portrait from the long days of lockdown,
2019-2020. Created for T.A.G. 2020, unshown.
„The future will be bright. Too bright." – Text on a painting, "The eye", 400x160cm, LIGHTFLIGHT solo
exhibition, UniCredit Studio.
*The thought was completed with "too bright" by Raul Zamudio, while talking about the future in New York, in
Times Square, NY, October 2019.
Texts from the series:
„LIGHTFLIGHT", 2018
"T.A.G.", 2020
"LOW COST FUTURE", 2021
